SOCIAL MEDIA + YOU

You may have noticed the new “are talking about this” feature popping up on some of your favorite pages recently.

This is part of the new metrics system the social media site plans to roll out within the next month. This new feature will help page owners track who is (and how often they are) talking about the page’s brand or service.

How does it come up with this number?

The new metric system tallies:

• liking the page
• posting to the page’s wall
• liking
• commenting
• or sharing a page’s status update, photo, link etc.
• mentioning the page
• RSVP’ing to an event on the page’s wall
• tagging the page in a post
• and check-ins 

These statistics are tracked and they make up the “are talking about this” number. While the full metrics will only be available to page administrators, there will be a ticker underneath the ‘like’ button that shows users an idea of how popular a page is versus other pages. 

This new insight will help page administrator’s know what is working and what isn’t, and will hopefully encourage these individuals to improve their communication techniques on Facebook. 

Thoughts? As an administrator do you think this new metric will help you effectively measure your success and perhaps move you to improve your techniques?